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ELEANOR PENDLETON Beauty Editor and founder of Gritty Pretty magazine, Eleanor Pendleton recently let us into her office space to show us how she styles her favourite SW jewels. While we were there, she also ran us through the background of her website & magazine, Gritty Pretty, and let us snap a few shots of her amazing space. ELEANOR PENDLETON | @eleanorpendleton

You’re known for being a woman who is confident and assertive in your own style. How would you describe your personal style?

The best way I can describe my style is one part monochromatic, androgynous-style editor, one part hopeless romantic with a penchant for mid-length skirts and very high heels, and a one hundred percent mix of both high and low labels. I’m a sucker for mid-length skirts with strong silhouette or a pair of black leather power pants paired with a men’s style shirt. But, on the other hand, I also really enjoy wearing a beautiful dress that is elegant and sophisticated.

Multiple personality disorder in the absolute best way right! Does that reflect your take on beauty trends as well? You must showcase this in your new digital magazine, Gritty Pretty (which is stunning by the way – congratulations!) How did you kick start this baby?

Thank you! After high school, I studied journalism whilst interning at Cosmopolitan magazine with then-beauty director, Zoë Foster Blake. After graduating, I was offered the role of Editorial Coordinator/Beauty Writer at Cosmopolitan Hair & Beauty, Cosmopolitan Bride and Cosmopolitan Pregnancy magazines. After a few years there, I worked as beauty editor at FAMOUS magazine and InStyle magazine. After 7 years in publishing, I decided to take a leap of faith and embark on a freelance beauty writing career during which I was published in titles such as Harper’s BAZAAR, Refinery29, Men’s Health and more. Last year, I relaunched my beauty website Gritty Pretty as well as launched Gritty Pretty Magazine – the first online magazine dedicated solely to beauty. It’s been a wild but an amazing ride!

I guess you could say it was a leap worth taking! So where did you get the idea for Gritty Pretty?

I originally launched Gritty Pretty in early 2010, designing the website from scratch with my web developer (back then, templates like Square Space didn’t exist!). During the time, I was Beauty Editor at FAMOUS magazine and I was going into work every morning, drinking a coffee and looking to fashion blogs like Style by Kling and Columbine Smille for inspiration before starting the day’s work. I noticed I couldn’t find a single beauty blog that I could draw inspiration from or more importantly that I could trust. So, I decided to launch my own and thus Gritty Pretty was born. In 2011, Gritty Pretty went on hiatus while I focused on my magazine career at InStyle magazine but when I decided to go freelance in 2013, I decided to relaunch it and focus on it full-time. I don’t think there is any other beauty website out there like it and its online magazine component is what I truly believe sets Gritty Pretty apart. It’s an authoritative website or beauty blog, which women can truly trust.

Definitely a stand out in the beauty industry, and it is amazing that it reflects your passion, how does this change in your lifestyle come through in your wardrobe?

I’m going through a stripes phase at the moment. Maybe I’m attracted to lines because I’ve just moved Gritty Pretty into a new office space and subconsciously want everything to be neat and streamlined [laughs]. Generally, though, my style is a reflection of my current mood, the weather and whatever occasion I might have on whether it be a meeting, a media event, a photo shoot or an evening launch.

And how does this connect with how you accessorise? What jewellery do you incorporate to complete a look?

I prefer to wear delicate, fine jewellery pieces, which is why I love SAMANTHA WILLS fine jewellery collection. It allows me to incorporate jewellery as an accessory into my look without being too over the top. It's the subtly of them that makes them beautiful. And, being naturally dark-skinned, I also prefer to wear gold and rose gold metals rather than silver.

With a wide following on Gritty Pretty, what advice would you give to aspiring bloggers that are looking to start up their own beauty and fashion blog?

Find a point of difference first. Now, with the rise of digital and the Internet, there are so many beauty and fashion blogs out there. It makes it more competitive to break through. Look to your favourite blogs and see what is lacking then try to organically fill that space. Create original content and imagery when you can – no one likes a rehashed press release, a HI-RES image or worse, an image that isn’t your own – and be patient. It takes time and diligence. A blog can ultimately become its own brand so be true to your brand and don’t worry too much about what other bloggers are doing. Just focus on you and your readers.



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