About Samantha

SAMANTHA WILLS, Founder & Creative Director

At only 21 years of age, Samantha Wills founded her own self-titled accessories (jewellery) company. An instant hit with media and customers alike, Wills quickly gained a high profile in the media spotlight as one of Australia’s most dynamic designers.

Having her jewellery featured in Sex and The City, thrust Wills onto the International stage, and she was shortly after declared a 'Break Out Star' by the New York Times.

Wills’ online voice is natural & down to earth, whilst her imagery and jet-setting lifestyle are glamorous. This unique mix of aspiration and approachability in her down to earth voice has become bankable property, with brands such as Mount Franklin & Nespresso engaging Samantha to not only front their campaigns as a spokesperson but also work across the projects creatively. In 2015, Wills was appointed as Creative Director & spokesperson for iconic Australian sparkling wine brand Yellowglen, and most recently, Telco giant Optus signed Samantha as the face of their national 'Believe Big' campaign, alongside Mark Wahlberg.

With a cult following, as much for her designs as well as her transparency in sharing her story from small town Port Macquarie to New York City, Wills is outspoken on the statement that there is no need for what we do, that it's a luxury to be able to be able to work in this industry (fashion) that is a 'for want' industry'. A regular keynote speaker at conferences globally that focus on women in business, Wills also often shares her inspiring story with young women, with the message; 'Young girls with dreams, become women with vision.' By doing so, she hopes to encourage young women that no matter what your background, chase your dreams with aggression, persistence and hard work. It is with this message, that saw the launch of her newest project, The SAMANTHA WILLS FOUNDATION: Empowering Women In Business - an online forum designed to inspire & connect young entrepreneurs (young in the journey, not defining of age): www.samanthawillsfoundation.org.

Tipped to become 'Australia's biggest export since Vegemite' by fashion writer Inez Mendoza, Samantha is one of Australia's most successful and inspiring names, and most recently was nominated for the 2016 Australian Of The Year Awards.

“Living between her two homes in New York City & Sydney, Samantha’s signature style and inspiring story have a cult following world-wide.”



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