Born out of an overwhelming demand from women wanting to incorporate SAMANTHA WILLS jewellery into their wedding day. The SAMANTHA WILLS BRIDAL collection infused the brands signature style with burnished metals & clear crystals, all designed for a bride with modern, romantic taste.

Drawing inspiration from Art Deco chandeliers & fusing this decadence with non traditional applications (like cascading back necklaces & turquoise stones), the SAMANTHA WILLS bride is one who makes her entrance at sunset & does so with breathtaking elegance.
With a continual request for style advice from Facebook fans, the brand has extended the SAMANTHA WILLS BRIDAL experience beyond just accessories. The brand's website invites you into a decadently exquisite 'World of SW'…An inspiration room that applies the SAMANTHA WILLS style to different themes of weddings, covering everything from invites to décor. A virtual magazine that the users can also shop from, Wills has created an environment for brides and their friends and family to immerse themselves in, and be inspired by the designers unique style and perspective.

The online launch of the SAMANTHA WILLS BRIDAL COLLECTION 2012 on November 1st also commemorates the 31st wedding anniversary of Samantha's parents, providing a deeply personal inspiration for this exclusive collection.