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SURF LUXE

SURFBOARDS AS ART

 Inspired by our latest collection, Amethyst Solstice, we are loving all things surf-luxe. The first thing that comes to mind, of course, is a beautifully luxe surfboard - a true form of art. While high-end brands like Chanel & Alexander Wang pioneered the 'fashion surfboard' 3-4 years ago, we can't help but be obsessed with amazing local designers; with our favourite being Nusa Indah, based in Forster, NSW.

We recently spoke to founder & designer, Jada, after she lent us a bespoke, traditional Balinese Batik inlay board to feature in our Amethyst Solstice campaign, shot right here in Sydney (with our ultimate SW muse, Zoe Cross). Gain an insight into the inspiration behind her brand & designs below, as she tells us about the ways in which she personally resonated with Samantha's own story. 

Plus, if you want to read more, head over to the Samantha Wills Foundation for Jada's full interview with SW!

'My love affair with Indonesia gave me a taste for good waves and exposed me to the beautiful world of ancient textile design and print. Over the years and many trips later, I have sourced and collected many treasured Batik and silk textiles. Once my personal board garnered public interest, I began work on Nusa Indah Surfboards to make them available to the modern bohemian woman; she who is adventurous in spirit, and has an appreciation for quality, hand-crafted goods. Nusa Indah Surfboards are adorned in Balinese motif, sourced and exclusive artist designs, and they are designed to enhance your walls as easily as they define your performance in the water.

I connected with Samantha online, years after discovering and admiring her hand-crafted jewellery she sold at the markets, and resonating with her story of coming from a small country town and self-taught approach to her craft. When I reached out to her, I had no expectation of a reply, but after a mutual appreciation of each others work and an invitation to feature my boards in her Amethyst Solstice Campaign, I jumped at the opportunity. And as they say, the rest is history!... 

Jada x'

IMAGE 1: CHANEL

IMAGE 2: ALEXANDER WANG x HAYDEN SHAPES

IMAGE 3: MARC JACOBS (WITH CHANEL IN FRAME)

IMAGES 4 - 8: NUSA INDAH

AMETHYST SOLSTICE

BEHIND THE SCENES

Go behind the scenes of the latest SAMANTHA WILLS campaign shoot for Amethyst Solstice, in Sydney late last year. Featuring babe of the moment, Zoe Cross, this collection fuses high exposure pieces with clean metals and hand cut minerals, and introduces a brand new stone to the SW family - pyrite. Check out our favourite outtakes below, and shop the collection HERE.

SHOP COLLECTION HERE

Add a Comment Comments | Posted in SW Blog Fashion + Style By Jess Roberts

UPSTATE NYC

FLATROCK HOUSE

Out of the city, summer nights, outdoor dinners, chilled wine with every sunset, waterhole swimming, rock jumping, morning hikes, (too many) cocktails with cards of humanity, bonfire nights, late breakfasts, laughing til you cry, sparklers and s'mores, mosquito spray instead of makeup, late night conversations, early morning recollections, no TV, Otis + Beach Boys + Bowie playing on vinyl, fireflies, friends who are family… This is how I can best sum up Summer at Flatrock House.

I’ve visited in the Winter & now in the summer, both have their qualities, but being born in the Australian Summer, I think I have the desire to follow the summer in my veins.

If you need to escape NYC for a weekend (or longer!), it’s a simple 2.5-hour drive. At Flatrock, the house has a running river behind it, a few minutes walk up the road is a deeper swimming hole.

Be sure to hike up to the beautiful Kaaterskills Falls – the tallest two-tier waterfall in New York. 

There are plenty of local diners, but if you are going with a group, I would suggest doing a group grocery shop & doing cookouts at the house – indoors in the kitchen or outdoors on the grill – there is plenty of space for outdoor dining also. The house sleeps 8, and I think the more the merrier on a trip like this. We hiked the falls, we also jumped in the swimming hole up river (with shoes on) and walked/swam down the river to the house, there are no shortage of good old fashion board games, (there is no TV – and that’s awesome!) there is a record player, and a fireplace in the living room.

The décor is restored Scandinavian furniture, with a rock’n’ twist. It's like a group of cool Brooklyn artist’s set up a house in the Catskills (which is exactly what happened!). Book your stay and get back to nature, you will keep coming back because life is good at Flatrock.

We’ll take the trail marked on your Fathers' map… - SWx

VIEW PROPERTY

Book Your Stay: FLATROCK HOUSE

Add a Comment 0 Comments | Posted in SW Blog Travel + Wanderlust By Jess Roberts

OPTUS x SAMANTHA WILLS

#BelieveBig

After this past weekend launch of the OPTUS #BelieveBig campaign, I am excited to share some behind the scenes pics with you!

There was a whole sound stage built out in New York’s midtown, where a replica of my 2004 kitchen (complete with jaffle maker & baked beans!) was set up, complete with my bedroom & my dining table. It was VERY surreal to step into my life 12 years ago. The props department were so incredible & their attention to details spanned from the brand of baked beans to the replica of my business cards & original logo from those early days. 

Working with Australian director, Dave Ma, was a dream. I am MOST certainly NOT an actor, so walking onto the set with 70+ crew watching on, I was a little nervous to say the least – but Dave was INCREDIBLE, giving me great guidance through each scene, tapping me into those feelings of isolation, fear & anxiety that all entrepreneurs face in the start-up phase.

The shower scene is actually one of my favourites! It's so dramatic! And I remember my bleeding dirty hands from making all that jewellery. The shower was the one place I would have the craziest thoughts – some great creative ideas came to me in there, some of the deepest moments of fear & isolation also. It was where you started every 4am day & finished every 3am finish. It was where you would go to cry when things got overwhelming.

If you haven’t read my story, you can do so over at the Samantha Wills Foundation. I hope that whether you are a small business owner or not, it inspires you to follow your passion, no matter how may times you are faced with hardships or hurdles.

I wish you every success in your ventures. Think outside the box and #BelieveBig - SWx

Add a Comment 0 Comments | Posted in SW Blog Fashion + Style By Jess Roberts

STACK IT UP

IT'S A WRISTWEAR FEST

Here at SW HQ (with the majority of us being female!), we have a number of different styles and personalities. While some of us are known for only wearing monochrome tones, others are continuously decked out in colour and statement prints; with our jewellery picks reflecting this trend. 

This past week we decided to translate our personal style into a wristwear stack, as we all love a bit of layering!. Take a look as Rosalie, Natasha, Jess H & Jess R from Team SW style their favourites, below.

NATASHA - STATEMENT GOLD

SHOP MIDNIGHT PRISM CUFF

SHOP  MIDNIGHT PRISM BRACELET

SHOP SIAM NIGHTS BRACELET SET

ROSALIE - MINIMALISTIC ROSE GOLD

SHOP JASMINE & FLEETWOOD GRAND CUFF

SHOP JASMINE & FLEETWOOD PETITE CUFF

SHOP DESERT WILLOW BANGLE

JESS H - BOLD COLOUR

SHOP SIAM NIGHTS BRACELET SET

SHOP WILD MAGNOLIA BANGLE

JESS R - SPARKLING SILVER

SHOP EASTERN DREAM CUFF

SHOP SIAM NIGHTS BRACELET SET

SHOP MIDNIGHT PRISM BRACELET

Add a Comment Comments | Posted in SW Blog Fashion + Style By Jess Roberts

SW x NESPRESSO

BEHIND THE SCENES

Recently, Samantha sat down with the team at Nespresso to chat about her day to day lifestyle, and how she incorporates Nespresso into her ever-changing routine. Watch below as she discusses on film her favourite daily pleasures, things that inspire her and how she combats the mundane, plus gain a look behind the scenes of the shoot at SW HQ in Alexandria, NSW.

#SWxNespresso #NespressoMoments

How do you start each day?

I like to start the day with a shot of Nespresso Dharkan. I’ve heard that Victoria Beckham has a double shot espresso before she jumps on the treadmill each morning and if it’s good enough for Posh, it’s good enough for me!

You have said that you aim to mix up each day and avoid getting stuck in a rut. How do you do this daily?

It is making those little changes to your daily routine that can have big impacts on your life. It can be as simple as adding some variety to your morning coffee routine. For years, I drank Rosabaya de Colombia only, but when I ran out recently, I discovered how much I like Dharkan, (the only sleeve I had left…desperate times!). So now, I have Dharkan before my morning workout and save Rosabaya de Colombia for the afternoon.

And even though I work out every single day, no workout is ever the same. Whether it’s a walk along Bondi to Bronte and ocean swim in Sydney or a gym session and Soul Cycle class in NYC, I vary the intensity and workout every day. And earlier this year when I was finding it hard to push myself, I decided to sign up for the New York Marathon, which gave me a renewed sense of purpose. I’m running for the charity, RUN FOR KIDS, and then my daily routine took a turn had a new sense of purpose.

Life is often about the small pleasures of each day. What are some of the things that always put a smile on your face?

I’m a big believer in living in the moment. There have been times in my life when I have been too consumed by thinking about the future, but then I thought to myself, this is no way to live! That’s why, last year I had the words ‘Belle Vie’ – French for Beautiful Life – tattooed on my arm as a reminder for me to enjoy each day and the small moments that make it beautiful.

You spend long hours in your studio working on new collections and running the Samantha Wills Foundation. How do you keep your workspace exciting? 

I think the environment around us has a big impact on our productivity. To keep the creative juices flowing I like to smell fresh greenery, which I place in vases around the studio. I like to feel the sunlight on my skin, so I try and position myself near a window. I also look forward to sitting down with a cup of Nespresso coffee. 

What inspires you?

Travel is hugely important to me. In the last five years, I have taken over 70 international flights, many of which have been from New York to Sydney and back again. Last year, I saw an opening in my calendar and decided to book an adventure into the Costa Rican jungle. This type of travel was slightly out of my comfort zone, which made it all the more memorable to me, and the experiences I had are some of the most enjoyable and treasured moments. I was also able to acquire a new appreciation for my favourite Rosabaya Grands Crus, which are made in Costa Rica. 

 

DESTINATION: MEXICO

MEXICAN SOJOURN

If you have not yet been to Tulum, Mexico, make it one of the next destinations on your bucket list. I recently attended a friends wedding there, and it was my second time visiting paradise.

About a 1.5-hour transfer from Cancun airport and you will arrive at one of the happiest places on earth. You know the type of place that you just arrive at & switch into holiday mode instantly? 

Here are some pics from my recent trip celebrating my beautiful friends, Conor & Jeremy’s bohemian luxe wedding, where they said ‘I Do’ under a full moon.

Book the ticket; fish tacos & margaritas await! - SWx 

I’m wearing... OLIVIA – TORTOISE EYEWEAR

Accommodation options... TABLET HOTELS

Make sure you eat at... MARGARITA POSADA

Purchase a fragrance at... COQUI COQUI

If you are there for the full moon, you can dance at... PAPAYA PLAYA 

Add a Comment Comments | Posted in SW Blog Travel + Wanderlust By Jess Roberts

PACIFIC FAIR x SW

DAVID JONES DISPLAY

Our favourite Australian department store, David Jones has recently opened a sparkling store within the new Pacific Fair Shopping Centre - the largest shopping centre in Queensland and fourth largest in Australia. To introduce SAMANTHA WILLS as part of the David Jones designer family, an elaborate, marble based display was uncovered in line with the centre launch on the 5th of May.

Read below for exclusive imagery through the design process with the amazing architect, Travis Walton, as well as a look at the display up close. If you're in Queensland, we recommend putting aside a day to wander the centre and take in the world-class layout and stores, and to experience our incredible concession stand in person.

SAMANTHA WILLS' Art Director's design brief

TWA Creative Concepts

The Final Product

Add a Comment Comments | Posted in SW Blog By Jess Roberts
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