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CELEBRATIONS

HAPPY BIRTHDAY, BABY!

Celebrating the day of birth, of the wildest soul I know. - SWx

New York City, Images by George Elder

Happy happy oh my friend
Blow out candles once again
Leave the presents all inside
Take my hand and let's take a ride

Add a Comment 0 Comments | Posted in Interiors + Lifestyle By Samantha Wills

YELLOWGLEN EVENT

#YELLOWGLEN

I am so incredibly honored to today be named the new Creative Director, and face of YELLOWGLEN, Australia’s number one sparkling wine brand.

To me, YELLOWGLEN is an Australian icon of celebration. With such a long standing heritage as the cork to pop, I looked deep into the milestone moments of the brands history, I knew we had to bring back the iconic Bubbly Girl , but in a beautifully modern way. The Bubbly Girl is an icon for YELLOWGLEN, that stands out for me personally and was the epitome of this beautiful, charismatic, social and sparkling personality. I wanted to make this bottle representative of where the bubbly girl is today - Her yellow flowing gown is now replaced with black skinny leg jeans, a tailored sequined blazer over a slouchy white t-shirt, her makeup minimal and a fresh, natural wave in her hair - but her charismatic manner still remains – She celebrates, she laughs, she leads a beautiful life. She is sparkling in appearance and spirit.... And she leaves a trail of glitter wherever she goes.

Working with Yellowglen chief winemaker, Trina Smith & Yellowglen Brand Manager, Astrid Oakley, This new campaign and my first release as creative Director, of the new 'Yellow' Limited Edition sparkling bottle is a celebration of her...of you, of me... The bubbly girls of today. Shine on, and make everyday moments sparkling. I can't wait to show you this new product, and as the brands new Creative Director, bring you many more sparkling moments. - Samantha Wills 

 

IMAGES BY: Scott Ehler

Add a Comment 0 Comments | Posted in Fashion + Style By Samantha Wills

PRIMROSE+MOSS

NEW COLLECTION: SAMANTHA WILLS FINE

 

Our brand new FINE collection is now avaialble. 

Designed to layer, fine rings, thread thru earrings & stones set necklaces. 

Shot on location in Malibu, California, below is the full campaign for our latest release. 

SHOP the collection instores & online now at samanthawills.com - SWx

When once the sun sinks in the west,
And dewdrops pearl the evening's breast;
Almost as pale as moonbeams are,
Or its companionable star,
The evening primrose opes anew
Its delicate blossoms to the dew;
And, hermit-like, shunning the light,
Wastes its fair bloom upon the night,
Who, blindfold to its fond caresses,
Knows not the beauty it possesses;
Thus it blooms on while night is by;
When day looks out with open eye,
Bashed at the gaze it cannot shun,
It faints and withers and is gone. 
                                    - JOHN CLARE, Evening Primrose

CREATIVE DIRECTOR: Samantha Wills

PHOTOGRAHER: Ali Mitton

STYLIST: Conor Graham

HAIR + MAKEUP: Stacey Tan

MODEL: Mathlida Bernmark

 

SHOP the collection instores & online now at samanthawills.com

Add a Comment 0 Comments | Posted in SW Blog By Samantha Wills

AT HOME BEAUTY

AS FEATURED ON: BEAUTICATE.COM

It is always a pleasure being in from of Scott Ehler’s lens. Scott recently shot me in my apartment in Sydney for beauty blog BEAUTICATE. Featuring all my at home beauty favs, head on over to beauticate.com to read the full interview, and see all my favourite at-home beauty must haves.

Live beautifully – SWx 

PHOTOGRAPHY BY: Scott Ehler

HAIR + MAKEUP: Liz Kelsh

BED HEAD: Milly & Eugene

Add a Comment 0 Comments | Posted in Interiors + Lifestyle By Samantha Wills

PREVIEW: NEW COLLECTION

EMPORIUM MUSE

This week sees the launch of our new collection, Emporium Muse.

Shot by Ali Mitton in New York City, this campaign features Cailin Russo & is styled by Conor Graham. Our introduction of SAMANTHA WILLS FINE move seamlessly into this collection, fusing mainline & FINE to perfection.

Here is a sneak peek at the campaign + some tears from my designers diary. Collection releasing instores & online, through February.

The Emporium Muse – SWx

[SHOP] SAMANTHA WILLS

 

CREATIVE DIRECTOR: Samantha Wills

PHOTOGRAPHER: Ali Mitton

STYLIST: Conor Graham

HAIR + MAKEUP: Jacqueline Cookson

MODEL: Cailin Russo / Newmark Models

 

Shot on location, in New York City.

Add a Comment 0 Comments | Posted in Fashion + Style By Samantha Wills

DESTINATION: MALDIVES

FOLLOW ME TO FINHOLU

Last night I flew into Sydney, from the Maldives; and I'm already planning on when we can return to paradise. There are very few times I can remember, being absolutely breath taken, but arriving at the newest Club Med property; Finolhu Villas, about a 30 minute speed boat ride from Male airport, sure had me lost for words and catching my breath.

Officially opening on January 31st, 2015, this truly spectacular property, design by world renowned architect Yugi Yamakazi, is not only the ultimate in luxury accommodation, it is the very first, 100% solar run resort in the Maldives. From the electricity, air conditioning and hot water, to run the entire property produces zero emissions. It truly is the ultimate in Eco-luxury.

Arriving by speedboat, the crystal Aqua waters will have you wide eyed, they are a color so purely electric, I don't believe you could Pantone match it if you tried. Once at Finholu (which has only 52 villas on the entire island) you will be greeted by the resort's General manager, and, wait for it; your very own, personal butler.

Our villa was one of the over water bungalows, each bungalow designed to bring the outdoors in, with the ocean facing walls made to slide away, so you are inviting the ocean into the living space and bedroom, which also flows through to a bohemian luxe outdoor bathroom, so you can shower to the sound track of little lapping waves, kissing the stilts of your bungalow. Incredibly private, and each with its own private plunge pool, one of my favorite things about the villa, is the back staircase that literally takes you from the back deck into the ocean.

Club Med is known for its 'All inclusive' concepts; the price you pay includes all your food and beverage. But if you are looking for mediocre buffet food and a basic bar - you won't find that here. Dining is done in an over water restaurant. The restaurant bar has a glass floor, so you can see the sealife beneath, and the only buffet is for some lunch services that bring out their best chefs to prepare the day's fresh catch, or seafood pasta in front of you. The ala carte menu changes daily, and offers many 5 star options, across four courses.

If, like us, you also want to add in some adventure to your relaxation, I would highly recommend booking in to go Scuba Diving. Whether you are a beginner or expert diver, Maldives diving is world class, as are the Club Med Dive team. We did 5 dives on our stay at Finholu, each more breathtaking then the rest. The best way to describe it, is it feels like you are in Finding Nemo - such is the color of the reef and fish you swim with. There are many activities to do on and around the disband, all at your own pace and leisure; Diving, jet skiing, snorkeling, parasailing...or enjoy the beautiful Spa...or do what we did, and have the spa come to you, where they set up the massage bed on the deck of your villa....

I could go on and on about the incredible experience that we had, but you need to go and experience it for yourself. The Maldives is a place dreams of made of, and a quick Google search will show you accommodations available for all budget types. But if you wish to experience it in the most luxurious way, you cannot go past Club Med Finholu Villas.

Journey into paradise. –SWx

 BOOKING INFORMATION: Club Med

 

STYE NOTES: 

GREEN PAM DREE: Adriana Degreas

BAG: Michael Kors - SOLD OUT - SHOP SIMILAR

ALL SUNGLASSES: Samantha Wills Eyewear

CROCHET DRESS: Blessed Are The Meek

LEOPARD BIKINI: Tigerlily - SOLD OUT - SHOP SIMILAR

BLACK STRAPPY BIKINI: Victoria's Secret

CAMERA: LUMIX DMC-LX7

CAMERA CASE: MegaGear

 

WILL WEARS: 

EYEWEAR: Oakley FrogSkins

BOARDSHORTS: Saturdays Surf NYC at Mr Porter

SHIRT: Saturdays Surf NYC

WATCH: Omega Speedmaster

Add a Comment 0 Comments | Posted in Travel + Wanderlust By Samantha Wills

TAYLOR SWIFT EXPERIENCE

THE GRAMMY MUSEUM

If you don’t already know, I am a HUGE fan of Taylor Swift. Of her music – yes, absolutely (I have had 1989 on repeat since release), but also of the person that she is & (in the absence of knowing her personally!) specifically the business person that she is.

At only 25 years of age, she has achieved things professionally that most musicians strive to accomplish in their entire career. She has proved the nay-sayers wrong, and has done so, all the way with dignity, raw talent, poise & professionalism.

Her ability to connect with her fans is like nothing I have seen. As the most successful artist in the world right now, she is not content to just rest on such incredible fame, but if you have heard any of her interviews, she is constantly actively sourcing new ways to engage her fans, interact with them, reward & thank them for their support. She recently opened up her homes to host some of her most die hard fans in a 1989 Secret Sessions, inviting fans into her personal environment to hear her new (then unreleased) album. Or infamously did a 13 hour meet and greet, where she had the stadium structured so fans could interact with different parts of her tour / wardrobe / tour bus, in the long line to meet her. 

I love brands. But I really love authentic brands – and Taylor Swift is next level in this department. SO – this post is to share some pictures I snapped, while in LA for work recently. Between appointments in Downtown LA, I jumped over to the Grammy Museum where there is currently (until May 10th, 2015) THE TAYLOR SWIFT EXPERIENCE EXHIBITION.

Thankyou for being so true to yourself, Taylor. You are a true inspiration.

With admiration – SWx

Add a Comment 0 Comments | Posted in SW Blog By Samantha Wills

SAMANTHA WILLS EYEWEAR

THE EXHALE OF SOLSTICE

SAMANTHA WILLS Eyewear never looked so good! Shot by Ali Mitton, on a New York City Rooftop, the debut collection features three styles; The Luxe, The Olivia’s & The Indigo’s. 

As worn here by Cailin Russo, you can view the full collection at samanthawills.com

Exhale, in New York City. – SWx

 

 

CREATIVE DIRECTOR: Samantha Wills

PHOTOGRAHER: Ali MItton

STYLIST: Conor Graham

H+M: Jacqueline Cookson

MODEL: Cailin Russo / Newmark

 

Cailin Wears Jewlery by : SAMANTHA WILLS Fine

Add a Comment 0 Comments | Posted in Fashion + Style By Samantha Wills
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