We sat down with Sydney based floral artist, Emily Michele Smith of Boutierre Girls. Boutierre Girls specializes in floral deisgn & boutique wedding cakes.
SW: HOW LONG HAVE YOU WORKED IN THE INDUSTRY?
EMS: I have worked in floristry as my main profession for just over a year, but have had a passion for all things flower related since I was about 4!
HOW MANY WEDDINGS WOUL DYOU DO A YEAR?
I work on between 70-100 weddings a year currently. (1-4 a week)
WHAT ARE YOU SUGGESTIONS FOR FLORAL STYLING?
I love big beautiful blooms on mass for centerpieces. Any flower on mass always creates an immediate focal point. If available I love working with seasonal flowers that are locally grown. Centerpieces can often get really lost in large wedding venues so to avoid this from happening I love incorporating bright colours in big and bold arrangements. I often use 3-5 different flower variations in arrangements. ( I have only used 3 different types in photos) I like grouping the same flowers together before placing in an arrangement, this creates a really beautiful impact, whilst still highlighting the natural beauty of each flower. It’s really easy to lose the beauty of individual flowers when mixed in large arrangements.
Table settings generally make up the majority of the bloom budget. This is because most weddings have 8-10 tables to dress. The budget for centerpieces is often overlooked, so it is important to work out what you have to spend on flowers early on so you can get an idea of what is available to you for that price. It is always best to speak to your florist about maximizing the impact of your flowers with the budget that you have. No matter the budget it’s really important that they are a real statement piece as they make the venue personalised to your wedding. You can never go wrong with flowers on mass. Even if you don’t have a huge budget, I think you’re always better off going with a big vase or bucket of one type of flower which willstill give that immediate “Wow” factor. It is also a really nice idea to have your centre pieces gifted to guests who have helped out with your wedding day.
WHAT IS THE BIGGEST MISTAKE BRIDES CAN MAKE WHEN IT COMES TO BLOOMS?
The biggest mistake brides can assume with wedding blooms is that the flowers they want will be in season. There are beautiful flowers every season of the year. To avoid disappointment it is best to have an idea of what flowers are available at that time of year or checkwith your florist what is available. If you do have your heart set on a certain look we always can suggest the best substitute flowers to achieve a similarlook for you.
HOW FAR OUT FROM THE WEDDING SHOULD A BRIDE START TO PLAN HER BLOOMS?
I think you should book in with a florist as soon as you book in a date! I take bookings over a year in advance! A lot of florists book out very quickly especially in peak wedding season and most only will commit to 1-3 weddings per weekend so it’s best to have someone locked in even if you aren’t 100% sure of what you want yet. I have found that brides tastes and ideas tend to evolve a lot during the planning process, you have your whole engagement to chop and change your mind. There is lots of room for new ideas and can alter what you want right up until the wedding date, but you don’t want to be running around last minute trying to lock in a florist that has been booked for a year.
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