I am so excited to release our very first eyewear collection with this beautiful campaign, shot by Ali MItton in Malibu, California.
Featuring rose gold aviators (Style: LUXE), blush pink glam-luxe frames (Style: OLIVIA) & mirror lens surf-luxe frames (Style: INDIGO). Every piece in the SW Eyewear collection features the inscription ‘Meet me here at sunset’ on the internal arm; an ode to my favourite time of day.
The collection, titled ‘Exhale of Solstice’ is reflective (pun intended) of not only the change in season (summer solstice / winter solstice), but the time change in the day before the sun sets, the ceremonial type ritual when the final slither of sun sinks in the ocean / mountains & then into the night.
I, whenever possible, always try to catch the sun down. Whether it be in New York City, California (where the best sunsets happen!) or when commuting somewhere, I actually race to catch the final moments of the sun.
While I love the design & style of these frames, I love even more the quality of them. Featuring Italian acetate & German hinges, the luxe nature of them extends well beyond the style. Oh & the case? Well, you will have to wait til the collection releases for that, but you know my love of packaging…
Meet you here at sunset (or on November 6th at 6pm, when we release!) – SWx
*Melbourne! I will be instore on Thursday November 6th launching this collection at Mocha, Chadstone from 6-8pm – Come say hi!
EXHALE OF SOLSTICE
She is beauty. She is freedom.
She is the adventurer.
She is divinely mysterious,
A bohemian enchantment.
She will tell you beautiful lies, she is hauntingly intoxicating.
Swim in the sunset. Drink the wild air.
CREATIVE DIRECTOR: Samantha Wills
PHOTOGRAPHER: Ali Mitton
STYLIST: Conor Graham
HAIR + MAKEUP: Stacey Tan
MODEL: Shelby Keeton